Digital Marketing/Online Marketing/Internet Marketing

 Digital Marketing/Online Marketing

Digital marketing is just marketing using digital tools.Marketing is nothing more than communicating value to your customers.So digital marketing is therefore  communicating value to your customers using digital tools.

So the real question is,what digital tools are available? and how they are different from traditional marketing tools.

The first thing to do is understand the different between Traditional and Digital Marketing.

Traditional Vs Digital Marketing

Traditional marketing 

relies on tools and medium like Newspaper, Radio, TV, Magazine, Billboard ,Direct mail and any other form of Print.

Digital Marketing 

on the other hand is made up of tools like Search Engine Marketing, Email Marketing, Social Media Content Marketing.

Social Media Marketing

Social Media Marketing is simply just marketing your business on social media so there are YouTube, Facebook ads, Instagram story ads,twitter ads and other social media's tooles. How is it that people are able to make money doing this. As a business owner are extremely busy they do not have the time to sit there and post every single day on social media.

So they use social media advertising tools.

There are following the best social media tools

Facebook, Twitter ,Instagram, YouTube and others.

Facebook

Facebook is on the second most visited platform/place on Earth. Facebook has nearly 1 billion registered users worldwide. In fact one out of 9 people on earth has a Facebook account and 50% of them log on every single day. So everyone can grow their business by creating fan page or by Facebook ads

Youtube

YouTube has 2 billion users worldwide. 79% of Internet users have Youtube account.There are currently 300 hours of video uploaded on YouTube every minute,of every day. And 5 hours of video content every second. Which only validates the fact that video marketing on YouTube is a growing trend.

(a) Number of videos viewed on YouTube everyday 4,950,000,000

(b) Number of unique visits to YouTube every month 900,000,000

(c) Total number of hours of video watched on YouTube each month 3.25 billion hours

(d) Number of YouTube videos that have generated over One billion views 10,113

So youtube also best platform for marketig

Twitter

There are 300 million active monthly users and 500 million tweets sent every single day.So it is also best platform use as a social media marketing.

Instagram

Instagram have over Eight million monthly users. If you are one of Instagram's  active user, you'll know how best is the social platform as a marketing.

To promote your products, It is the best place. Through this you can connect with other Instagram's users,and reach other people within your target marMarketing

Other types of Digital Marketing

Email Marketing

Email marketing is a platform that uses email for direct marketing  to promote your brand and increase sales or services. It can help make your customers.

Email marketing helps you connect with your audience to promote your business's products.

SEO

SEO stands for (Search Engine Optimization). It is a type of digital marketing. It is the process of getting traffic from the free, editorial, organic, or natural search results on the search engines. 

SEO may target different kinds of search, including, local search, video search, news search and image  searh engines.

So it is also use as a marketing tool.

Mobile Marketing

Mobile marketing is the uses of mobile devices to send marketing messages to customers.

Types of Mobile Marketing

1.SMS marketing.

2.MMS marketing. 

3.Application Marketing.

4.Mobile Games.

5.Bluetooth mobile marketing. 

Because people spend a lot of their time at their mobile screens more than ever.